People who are in the business world, of course, really feel the benefits of information technology which continues to develop. There are so many benefits and of course, this greatly affects the increase in profits. This is of course very much felt by business people who run their business on an online basis. One type of marketing that is usually used is location-based marketing. This is a location-based geofencing marketing service like the use of GPS or RFID. On the one hand, satellite navigation can be used and on the other hand, mobile radio networks and also offer different options for positioning.
The principle of location-based marketing is that the advertising message is contextualized. The context is location defined by technology as mentioned above and indicates a fundamental interest in the services being offered. If the user is nearby and using a company app, chances are they could become a customer or at least be interested in the service.